Scalable Systems,
Designed to Last.

The Business Voice & Mind.

1. Discovery Call & Briefing
   You get to share all about your goals, audience, and existing brand materials.

   I listen & ask questions.

2. Define Creative Direction
   I create Moodboards and gather references to share with you and we align our vision with your brand.

3. Design & Asset Creation
   Once we have an agreed direction, I create branded materials for the requested platforms.

4. Feedback & Refinement
   We have two rounds of feedback to

   fine-tune everything.

5. Delivery & Templates
   I share final exports with you or (optional) reusable templates.

6. Ongoing Support (optional)
   I offer Training Sessions and on demand consulting to enable your team of

   non-designers to better understand the Templates and how to use them.

   Retainer Services & Overflow Design Support for internal Teams.

Service is ideal for:

• Social Media Graphics & kits

• Email & Newsletter Templates

• Campaign Banners

• Events collaterals/booth design

• Advertisement (digital/print)

The Business Heart.

1. Brand Audit or Kickoff
   Discovery Call: We start with an audit of your brand, define the audience, analyse competitors & develop a personality for your brand.

2. Define Creative Direction
   Based on our Discovery Call, I create Moodboards & Concepts to explore your visual identity. We review and decide on the right direction for your brand.

3. Create a Design System
   Including Logo, colours, typography, patterns, icons & templates.

4. Guidelines & Toolkit
   I create a brand guide & toolkit for your team to work effortlessly.

5. Templates & Assets (Optional)
   I can create materials for social media, slide desks, merchandise or print templates.

6. Brand Handover
   I offer a handover meeting to explain and answer questions about your new brand system. Your team should feel confident using the new brand materials and following guidelines.

Service is ideal for:

• Brand identity design

• Rebrand or Brand refreshes

• Brand guideline creation

• Brand audit & consultation

Additional Services:

• Custom icons or other visual assets

• Branded illustrations

• Training sessions and on demand consulting

The Business Face.

1. Briefing & Content Sharing
   Collect the relevant information for the request you have, share brand guidelines, timeline and a short briefing.

2. Structure Proposal
   I suggest layout and flow highlighting your key message and audience needs.

3. Design & Layout
   I create on-brand materials for both digital and print.

4. Feedback Rounds
   I will not stop until you are happy with the results. Feedback rounds are a great exchange and make sure to get the best outcomes.

5. Delivery
   You will receive the agreed final files,

   print-ready exports, or web formats.

6. Template Version (optional)
   Get an editable layout your team can reuse anytime.

Service is ideal for:

• Presentation Design/Templates

• Sales decks

• Pitch decks

• Internal templates (for non-designers)

  with guidelines

• Merchandise

Additional Template & System Creation:

• Editable templates (PowerPoint, Canva, Word, Adobe Indesign or other)

• Design libraries & toolkits

• Custom onboarding documentation

• Video onboarding guide